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East MacDonnell Plenty Highway Visitor Experience Master Plan

This Visitor Experience Master Plan has been developed in collaboration with local communities, landholders, Traditional Owners, the tourism industry, local government and agency stakeholders. By understanding our target markets, existing experiences, aspirations of local people and gaps, we have developed a Plan that has significant potential to stimulate growth in the East MacDonnell-Plenty Highway visitor economy and provide business and employment opportunities for Aboriginal communities and local businesses.